of Japan, and one of the most heavily populated metropolises in the world. Tokyo is located at the head of Tokyo Bay, midway along the eastern coast Honshu, the largest of the four main islands of the Japanese archipelago. The city occupies most of the southern part of the Kanto Plain, the largest area of flat land in Japan. Tokyo has been the capital of Japan since 1868, after the Tokugawa dynasty (1603-1867),!
             which ruled from Kyoto, was overthrown. At that time the city's name was changed from Edo to Tokyo, which means "eastern capital." Today Tokyo is Japan's financial, industrial, commercial, educational, and cultural center; it is also the country's principal contact point for trade and diplomatic relations with the rest of the world. We selected Japan because of its love for the western culture. Since the Japanese economy is similar to our own, we came to the conclusion that it would be the perfect place to establish and expand our business in the global market and make an immense profit. Japan has an exceptional economic system, which will prove to come to and advantage for our business. We feel our corporation can provide for and relate to the Japanese consumer. Some of the trade barriers are testing standards, certification requirements for products, and customs procedures. We will go into a more detailed description of these barriers in the proposal. Some of the s!
             ources of information in this proposal are www.jinjapan.org, which provided a lot of information regarding Tokyo's consumer behavior and data, statistical information on the Japanese population density, etc. As stated above, this information will be in more detail throughout the proposal.
             III. ANAYSIS OF THE INTERNATIONAL BUSINESS SITUATION
             A. Economic, political, and legal analysis
             1. Since the end of World War II, Japan has become a major economic power. The country has the world's second largest economy in terms of ...