The change in the business enviroment is something a business cannot ignore,therefore they have to adopt to it,because if they don't compeitiors will be one step ahead of them and the business will then be left behind the competitive market.
             Business must adopt strategies for future growth and performance that are flexible and well adapted to the changing economic world in which they operate in.There are increasing numbers of reason why all firms should become increasingly aware of the external economic enviroment in which they operate.There are many enviroment that force managment to change,these are the following enviroment:
             · Technology in Communication,Marketing ,Human Resource etc. enviroment
             These Enviromental changes are inevitable,so are the changes within the managment.They are inevitable because of the varying enviroment the business operate in,the managemtn has to adopt these changes that are happening externally.These enviroments are vary all the time and are unpredictable,new and better technology is being researched and invented whether it be in communication or marketing.Businesses therefore have to have the latest equiment not only to comepte with compeitior but also to be more effiecent.Legal changes are important to adopt as well to how the workers are being paid and their working condition,conusmer rights and if they are competing healthy with the compeititor.
             Political decisions can force the managment to change e.g if there is a recission or a boom in the economical enviroment,it plays a big role to how the managment will adapt to these changes.So you see changes like these cannot be avoided by the business.
             Why is there a resistance to change?Well workers are sometimes scared to deal with new tasks and challenges,they are not able to adopt to them.
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