s. Betty Furness-the lady from Westinghouse-became the first symbol of the American kitchen and appliances. She was an actress on the Studio One set who was asked to do a commercial for their sole sponsor Westinghouse. In the beginning she was to do three live commercials a week, but things changed when businessmen learned the powers of television. Men liked her looks, but more important, women, the prime targets of these commercials!
             , liked her too. She came across very much like the woman portrayed in photos and ads in woman's magazines-bright, upbeat, and confident, and modern without looking too glamorous. She was the all-American wife in the all-American kitchen (Halberstam: The 1950s). Westinghouse portrayed the kitchen as a great haven in attempts to get women back in the house after World War II. Betty became known as the Westinghouse hostess. She immediately became famous and many people who she did not know seemed to think of her as a friend. The commercial aired for the first time in 1949, and by 1952 she
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