dix 2) was ridiculed from the very beginning – a stigma which still remains at the Channel – it's eagerness to create a brand without a decent product means the thing the public associate the C5 symbol was imported (American) soaps, porn and tackiness (this did generate a small cult following). A representative example is the game-show 'Whittle' on which 3 contestants fight for a share of £100. Contestants who are eliminated have to wear a paper plate over their heads tied with elastic. Television magazine in Dec '99 said, "Channel 5 is about providing a programme service that meets ITC requirements and makes money. This is often read as lacking programme ambition resulting in the lowest common denominator programming, w
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