vidual is given the opportunity to attain a d!
             esired goal, he or she is positively motivated, and will pursue that objective', however, negative motivation could be used to enforce and to shape employee behavior. Individual Behavior Values are something of worth or importance to an individual. Parents, friends, and teachers all play a role, as well as co-workers, business associates, and others with whom we come in contact. In fact, learning and experience are the two greatest forces in shaping an individual's values. We can examine values in terms of terminal and instrumental values. Terminal values are expressed as the desire goal or end. Instrumental values are means for achieving the desire goals. Terminal Values (End) Instrumental Value (Means) Honesty Self Respect A comfortable life In
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