al to young children..." 3 To most people t!
hat read this article, it made Gore seem extremely positive and powerful. People keeping up with the election with this coverage would most likely think of Gore in a much more positive way, which could make these people want to vote for him.
The tone of the news articles significantly changed over the next couple of weeks. From September sixteenth until September twenty-seventh the articles covering the election were completely turned around. Instead of directing the positive coverage to Al Gore, it was directed to George W. Bush. Referring to the way both candidates acted as if they were "true Southerners" an article stated, " 'Look at the number of years Bush has spent in Texas and compare that to the number of years Gore has lived in Washington... Gore has been nationalized: Bush seems very Southern and very Texas.'"4 Basically, I agree that the media does direct voters toward one candidate, but throughout the weeks the candidate the voters are being directed to changes.
The second point that I will explain deals with the amount the media directly quotes the candidates. The candidate's words are now usually buried in a narrative devoted primarily to expounding the journalist's view.5 This might have been true in past elections, but I disagree with this statement when regarding this year's election. Most articles that covered the candidates speaking would quote them directly. In a short article covering Gore's education plan he is quoted over five times. " 'I look forward to education being the major topic of the commission debates,' the vice president told a crowd at Manchester's Parkside Middle School."6 Another article regarding Bush campaigning in California said, " 'Americans don't want more government,' Bush said, 'They want a government that does a few thing...