dvance the idea that life is based on three principles - - achieving, connecting and integrating. Achieving is a natural act for humans and is about "being-by-doing." Many people and companies become stagnant in this phase of life, that is, they're looking for the next sale or conquest. Connecting focuses on relationships and is about "being-by-being-with." It involves investing in yourself and relationships with others. Integrating is bringing the first two principles together, that is, defining or redefining your purpose and values and putting them into action daily. These principles are implemented in three phases clarifying and communicating, our missions and/or purposes and values and then aligning with our daily practices.
             The underlying idea of Managing By Values is that companies can commit to a way of t
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