es of not changing anything would be the fact that Starbucks will not incur any new expenses by expanding into smaller markets. The disadvantage with this alternative on the other hand is that, if Starbucks remains the same, they will not reach new potential consumers. Thereby, profits may begin to fall because no new customers are being pursued.
             2. Starbucks should broaden their customer base to include a younger and more broader base of coffee drinkers and not just limit it to older market, by spreading their products and services to smaller cities and towns. Since Starbucks is into expansion this would be a better way of expansion that would control the cannibalism within Starbucks. The advantage related to this alternative is the fact that Starbucks will
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