Anheuser-Busch is using the Oscar Awards, as a way of marketing their product. They have purchased a time slot so that the Oscars will air one of their commericials. This is the first year that they have participated in this. The Oscars attract around 46 million viewers a year, so they are very excited that this may be a new way to market their product for many years to come. They feel that with this type of audience that they can expand their business and market of consumers. Tom Decabia of Schluman/Advanswers says that the Oscars are "the number one entertainment show of the year" Many companies are using commericial advertisement, and many are successful. The goal of using it is to hit the major events, so that the most viewers watch your commercial.
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