1. Daymond with his sense of style and active awareness of the simplicity
of other products brought a number of qualities and resources, to act as a start up of a new business firm, since he has grow up in a hip-hop rap style culture he
has already seen the different styles and quality's in the way hip-hop stylist have
presented themselves. Having this awareness most likely made it easier to put
together a sportsman-black cultural look into a line of clothing that had a lot of
popularity advantages. With the rap style trends rapidly extending above and
beyond urban areas, the whole idea of producing a new clothing line was not
One set back is the inability to produce large amounts. That's where Daymond's available resources played a critical role. It was his ability to sell the idea to his peers, or his peers acting as good friends that made production a possibility. Which led him to the opportunity to present his product to another great resource; LL COOL J himself a model spokesman for this particular type of active wear. In turn this made the product available to be seen by millions of young, star struck, turn of the century generation X-ers, who hold a vast amount of inspiration to stay within the newest and coolest styles that the late 90's and beyond have to offer.
By now Daymond had passed the popularity contest , but he still needed top of the line stores to sign contracts with. With that in mind, he also needed to have a production line, to assemble clothing and fill in orders. Once he signed contracts to high facist stores that agreed to carry and sell his product, his company had the chance to grow. In fact, they grew so much that almost every major department store owner across the country has carried the FUBU clothing line.
2. Going from the urban scene to all over the country, FUBU gives other
business owners the chance to witness how diversity is changing the marketing world.
This giv...