Advertising in the cigarette market glamorizes smoking as attractive, sexy and romantic. The tobacco industry uses aggressive marketing campaigns to recruit new buyers that glamorize cigarettes, offer "light" alternatives, and empowerment through smoking.
             Jean Kilbourne, author and lecturer of Can't Buy My Love writes, "The tobacco industry is in the business of getting children addicted to nicotine. It has to get three thousand children to start smoking every day simply to replace those smokers who die or quit (in the United States alone). Why children? Because 90 percent of all smokers start before they are eighteen years old and 60 percent start before high school" (Ch.8,180-81).
             The tobacco industry has used advertising to replace the smokers who have quit smoking or who have died as a result of smoking. Two of the most preventive consumed products within the United States are alcohol and cigarettes. The tobacco industry aggressively advertises in magazines, newspapers and on billboards. Kilbourne writes, "it is difficult for children to take health warnings seriously when they are surrounded by billboards of cartoon characters smoking, when the hottest (and coolest) celebrities light up in films and television programs and concerts, when the magazines in their homes are filled with colourful ads for cigarettes" (Ch.8, 183). The American Lung Association has been around for over 100 years of informing and working on ways of prevention in various areas of health care, the tobacco industry's advertising targets teenage girls: Tobacco advertising encourages young people to begin a lifelong addiction of smoking before they are old enough to fully understand its long -term health risk. It is estimated that at least 4.5 millions U.S. teenagers are cigarette smokers (np)
             It is a known fact that most people
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