ortant due to the high costs of employing hundreds of engineers and researches, along with the cost of creating and placing nautical satellites. Iridium's info-structure is strong, which is vital due to the number of players in the game and the need for structure. They have divided their shareholders by geographical region and made each region a "gateway". Each gateway meets together with the marketing firm to develop a marketing strategy that will portray Iridium's message clearly, without offending people. The diversity of the shareholders allows Iridium to get insig!
             ht into what marketing tactics will work in each country and region.
             ...