, he is considered to be the founder. The strategic vision of Adolphus included a dream for a national beer market and a national beer that would appeal to virtually every taste. To accomplish this, he created a network of railside icehouses to cool cars of beer being shipped long distances and launched the industry's first fleet of refrigerated freight cars. This was the first time that a beer producing company used artificial refrigeration. Later, he pioneered in the use of p!
             asteurization to ensure beers freshness where ever it was consumed(AB history).
             In 1876 Adolphus, along with his good friend Carl Conrad, introduced a new beer to the market. They called it Budweiser. Budweiser is now the most popular beer in the world. It outsells every other beer brand. Twenty years later, in 1896, they introduced Michelob to the market. It was considered to be a pre-eminent super premium U.S. beer, a position it retains to this day. Michelob was the beer that only the richest men would drink. An old slogan once read, "It doesn't matter how much it costs, we want it(Anheuser-Busch)." In 1901
             Anheuser-Busch reached the lofty goal of one million barrels of beer in annual production(AB history). This was the first of many major accomplishments that this company has achieved.
             In 1913 Adolphus Busch died coupled with the threat of prohibition on the horizon, Anheuser-Busch needed a product to carry them through. In 1916, Bevo was introduced to the market. This was Anheuser-Busch's answer to the pending prohibition. By providing a non-alcoholic beverage with the same taste that customers had grown to love in Budweiser, Anheuser-Busch continued to have a strong hold in the market. In 1920, national prohibition began and Anheuser-Busch decided to market a long line of new, non-beer products. These products include ice cream, barley malt syrup, ginger ale, root beer, chocolate and grape flavored bever...