cent campaign, which the network
             censors also withdrew (The Economist pg. 53). "Sexiness, as a component of the
             good life, is a staple for advertisers ; Coca Cola decorated its drug store
             posters at the turn of the century with beautiful young women whom male drinkers
             might hope to date and female drinkers might emulate (The Economist pg. 54)."
             One has only to pick up any issue of a fashion magazine and page after page is
             filled with advertisements attempting to correlate sex and beauty with the
             The current flood of sex in advertising is often promoted in terms of
             fulfilling erotic fantasies and appetites (D'Emilio and Freeman, 1989).
             Consumers want to see more, however the use of such appeals is constantly
             contested in terms of ethics and morality, much as sexual norms and morals in
             general have been contested throughout both American and world history (The
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