ch as nations, counties, regions and cities. Geographical segmentaion can be useful where there are regional difference in needs. For example, in the UK, Northerner consume 33% more potatoes and 43% more flour than their peers in the south east but consume 43% less fresh fruit. And they spend far more on alcoholic drink, most of it on beer. Londoners and Scots on other hand prefer wine.
             Psychographic segmentation divides markets on difference in consumer life-styles, socioeconomic status or personality characteristics. Lifestyles are measured by asking consumers about their activities (work, hobbies, vacations), interest( family, job,communtiy) and opinions( about social issues, buniness). Psychographical segmentation studies often include
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