The article, “How Motorola Lost Its Way,” begins by bringing to light the necessity of preparation. According to the writer, Motorola Inc. was a driving force in the communication technology industry. However, as technology shifted when digital phones came into play, “Motorola wasn’t ready.” The damaging result of Motorola’s negligence to changing technology is blatant, as the company has lost nearly half of their market share. According to the article, Motorola accessed 60% of the American market in wireless phones as of 1994. Today, that number is down to 34%.
             The article continues to shed facts on other reasons Motorola “lost its way.” The next point of the article reflects on how Motorola has also lost in its wireless-equipment business due to the manufacturing of faulty products. The article discusses how the company had been getting various customer complaints about failing products. In order for any business to be successful, quality, value and service must be in balance. When these elements are questionable, much room is left for the competition to take those market dollars. Nonetheless, the company’s “brand building” evolution is hindered. Examples are given on how questionable quality has affected Motorola’s business. According to the author, the company “lost crucial ground to Lucent Technologies Inc. and Northern Telecom Ltd.”
             It also seems that at this crucial time for Motorola, the company lacks efficient leadership and focus. An example of this is seen in how Robert Weisshappel—Motorola Engineer—was caught up in doing what “he believed most consumers wanted” as opposed to really listening to consumers to find out what their needs were. Weisshapel was so encompassed on building a sleek analog phone that he failed to notice that what the public wanted was digital. Meanwhile, “customer...