Sony hopes to expand its electronic market with the recent introduction of its CLIE' PDA or personal digital assistant. Competitors of Sony's have dominated this area and now it should be able to compete.
             As with most companies, where there is strength, there is also weakness. This is definitely true at Sony with its biggest weakness being its inability to distribute its high end products as quickly as the market is demanding them. This was very evident during this past Christmas when Sony released the before mentioned Playstation 2. Demand was so high for this product that it is just now available in the stores as production and distribution has met up with demand. It did not help that there was a defect in the first shipment of the machines to the US and many who had to wait in long lines ended up with useless devices and had to wait until more arrived to have theirs replaced.
             Being on the cutting edge of the technology field makes opportunities always around the corner. However the work must be done to make it to the corner.
             Sony puts the needed resources into its research and development of all of its products. Without a doubt, Sony produces some of the most high quality electronic devices in the world. Now it would like to do the same thing in the computer market. Sony first started producing consumer pc's in the mid 90's. Since then it has concentrated primarily on the consumer pc and especially the smaller format or laptop version of the pc. This represents a definite opportunity with which Sony could gain even more of the consumer electronic market.
             As with all companies there are many threats, which must be considered when conducting business. Some of these threats come from outside the company as some of them come from within.
             One such outside threat is that of the United States economy. Consumers are much less likely to make major purchases, such as a new computer, during t...