focused on a strategic intent of becoming a global player built on a philosophy of customer satisfaction and extremely high quality .
             · Emphasis on quality controls
             o By the end of the 70's, automobile consumers were no longer looking for a „quick fix" in vehicles, but rather wanted a quality car that would last a long time, without breaking down. This is when they were introduced to the Japanese system of quality control and reliability guided through their mission statements of overiding purpose in the company. The Japanese introduced a system called „Kaizen", which empowered employees and ensured that vehicles were made to the best of their ability. It led to a boom in Japanese auto sales and a reputation of high quality.
             o By the late 70's it was apparant that if
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