The Disney Corporation has largely based its success upon promoting a series of key values and basing their key characters, including; the hero, heroine and villain, around a strict set of criteria. Although some changes have been made since Snow White, Disneys first animated 'classic' in the 1930's, the formula hasn't differed greatly, despite some characters becoming better defined, this still generally, results in a similar product. However the few changes that have been made include the addition of different ethnic groups to the formula as well as female heroines steadily becoming more pro-active.
             These key values are incorporated into all Disney films and all have underlying trends, patterns and aspects that appear frequently. Magic is a classic example of this.
             In every Disney film from the magic mirror in Snow White to the living toys in Toy Story there are strong ties with magic and fantasy throughout, many of Disney's greatest successes have been adapted myths, fairy tales and legends given a 'Disney twist' indeed many of Disney's values are adapted from those found in these tales. This specific value is very appealing to the target audience of small children, serving well to capture their imagination. Some values appeal to a much wider audience, to include and even attract adults, not just children and their parents to the film.
             Most Disney films also include a song, either in the form of a theme tune or a chorus provided by the characters. These are generally happy catchy numbers designed to convey a specific emotion or key value, for example, you've got a friend in me in Toy Story promotes the Disney key value of friendship i.e. the friendship provided by a toy in this particular case. The theme from Beauty and the Beast, takes on a different theme, lyrically speaking it's about fantasy, adventures and love as well as specifically Beauty and the Beast. Generally,...