Recently I've noticed a new cell phone service commercial on TV, Cingular. Cingular is a brand new company trying to prove that they are better than any other cell phone service. The different commercials keep catching my attention each time they are on. The commercials start with funky music, which grabs your attention even when not looking at the television. There is then a jack that is red rolling around the television screen while someone tells you about this great new service and the rates for plans. It captures your attention because its different than any other commercial you have ever seen.
             Cingular is brilliant at their marketing. They are catching on to Volkswagen's marketing in using white for the background, placing more attention onto the product. The commercial is not busy; a white background with one red jack rolling around the screen bouncing to get the attention of a consumer is very simple. The red is telling consumers this company is adventurous and powerful. Not only is the advertisement pleasing to sight, but also pleasing to the sense of sound. There have been times when a Cingular commercial came on, I was not paying attention and I have turned around to see what the commercial was about. The music and simplicity appeal to me, especially since red is my favorite color. Both my roommate and I have been easily convinced to try Cingular for a new cell phone service, even though we have seen a small amount of these commercials. The company is not complicated like other cell phone services and will dominate the market in the future. Consumers want so!
             mething new, easier to use and something that treats them better, this is the market Cingular is trying to gain.
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