oro sales soared 3,241 percent the next year, and by 1972 it outsold every other brand in the world (Madison Avenue's Marlboro Man 1).
             The first Marlboro Men weren't professional pretty boys like today's male models, just rugged looking men that seemed to typify the ideal for young men during that time period. These Marlboro Men came from all walks of life, from garage mechanics to white collar businessmen. Each had one thing in common: they were tough looking with a worldly, successful air about them. The first was a US Navy Lieutenant; later, Burnett's own art director was used. However, the most successful were pilots. Their faces showed a character and intensity that made them particularly appealing to both men and women. The advertising campaign first opened in New York, Chicago, and Los Angeles. Marlboro became a sponsor of the National Football League in 1956. Television commercials were produced which featured the Marlboro Man tinke
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