ll of 6.5 million ATX, ATXII, and Wilderness AT tires, which were mostly in the U.S and Venezuela. This resulted in a scare to all people who owned this model tire and other Bridgestone/Firestone models (including me because I own Bridgestones).
             News articles would spell disaster for Bridgestone Corporation from then until now. The company expected the recall to cost $350 million then estimated another $100 million totaling $450 million. The money would be placed into retreading the tire and replacing the 6.5 million. The U.S. subsidiary located in Nashville, Tennessee has taken action by firing Masatoshi Ono, CEO and chairman, and appointing new leadership under John T. Lampe. The subsidiary plans on reducing production and laying off employees to help with its financial resources. Bridgestone will have to do a lot more than that to get sales to where they used to be. Retail sales of the Firestone-brand had plunged a whopping 40% in the U.S. during September and October following the recall. To deal with the drop
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