hows, but also joint promotions with companies are a huge asset. A prime example of a product placement joint promotion would be Dr. Pepper's relationship and promotion on Party of Five. In this partnership, Party of Five star, "Neve Campbell grabs a clearly labeled Dr. Pepper out of the refrigerator; [in return] the soft drink company promoted the show with advertising on its 12-packs" (Gunther). These types of barter agreements are growing in popularity because there is no money exchanged, and both companies receive
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