to learn and loves information. To appeal to this largest segment of our population, as well as to other information hungry customers, retailers will collaborate with health consultants to provide a wider range of advice and communications materials. These include pamphlets with nutritional guidelines, as well as "FAQ" (frequently asked questions) brochures that consumers can take home. In-store signs about health and nutritional information will be u!
             sed together with Point-of-Purchase and Item/Price signage to make shopping decisions easier. This "health" concept provides a great opportunity for food stores, especially those with large pharmacies
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