The name "Coca Cola" is well known all over the world. It has reached a point where it has become almost an international language, synonymous with the drink itself. There are many reasons for it's success, the most important being customer care.
             Coca Cola takes excellent care of its quality. In its web page, there is a whole link dedicated to Coke's quality. The intrinsic element of its quality is its consistency. Quality of a Coke is always the same and the company takes all the necessary measures to ensure that this remains so. According to the company's website, quality control is not just a term used by the company, it is incorporated in their every action as part of their business strategy. The following statement proves what I have said: "From processing to packaging to poring, anything less that one hundred percent quality is unacceptable. Our consumers throughout the world deserve the highest quality beverages we can produce. Every time." This makes the consumer feel special and secure in Coke's quality. Of course, the company lives up to its promises and claims and will continue to do so in order to maintain credibility.
             Another strong point in Coca Cola's business strategy is that it has a global market. The brand Coca Cola is recognized all over the world. But the competitive aspect in Coke is that it is also a local operation in nearly two hundred countries. By having local operations, they support people in these communities and therefore enrich their lives. This makes consumers even more loyal to Coca Cola.
             Since Coke has many competitors, the main one being Pepsi, the price is always being challenged. Coke usually makes promotions to encourage consumers to but their product. However, it is sometimes forced to decrease its price to prevent competitor from having and edge. Therefore, we can say that the price is manipulated as part of the business strategy.
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