yze any situation and formulate decisions. As long as benefits outweigh disadvantages, any person using utilitarianism as method to explain or justify their actions is being superficial and naive in their reasoning and should apply deontology, or for that matter any other ethical theory, to their decision making process. "Deontology ethics is marked by steadfastness to universal principles - respect for persons and property, fairness, truth-telling - no matter what the consequence. At the core of this approach to making ethical choices is the understanding that moral action should be guided by certain overriding rights and duties" This method of analyzing actions leads to a more careful breakdown of the consequences underlying any decision process.
             Ford could have saved a considerable amount of money and time had they considered some of th
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