tion is intensely felt or negative in direction, it will condition quickly. His findings raised the possibility that many of our responses, like those of the dogs, were the result of a simple learning process. In other words, our loves and hates, our tast!
             es and distastes might be the consequences of nothing more mysterious that a conditioning process whereby various things in our environment became "linked" in our minds to other things that we responded to instinctively, such as food, warmth, and pain. Clearly, classical conditioning is a pervasive form of influence in our world.
             Behaviorism was first developed in the early 20th century by the American psychologist John B Watson (1878-1958). Watson was credited with the founding the behavioral movement. This is not because Watson made major contributions to the theory of behaviorism but rather because he publicized the empirical method and made it the battle cry for a new school of psychology, aggressively opposed to subjective approaches. The dominant view of that time was that psychology is the study of inner experiences or feelings by subjective, introspective methods. Watson proposed to make the study of psychology scientific by using only objective procedures such as a laboratory experiments designed to establish statistically significant result. Watson supported his rejection of the introspective method by demonstrating, in a classic experiment, that a supposed sub
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