ter can shape America's opinion from anger to understanding.
             Tuesday evening news reports a man drinking and driving swerved off the road and killed a family of three. Later on an update the driver was having a hard time with a divorce and he had been fired earlier that day. America will except this, and America will try to understand the drunk driver. Some of America may even forget that a family of three died. In between broadcast the station may be even showing beer commercials. That's a fiction story, but it is not hard to believe. Some argue that advertising and media desensitizes consumers. These people argue that children learn to play with guns before even knowing how to spell their name. Not all advertising hinders America.
             Advertising sometimes helps lower prices by creating what is called mass- demand. The more a manufacture can produce the less they will charge per unit. In a perfect supply and demand world, the higher the price the less the demand.
             Living in a non-perfect world the advertisers and suppliers know that America is naive. Most consumers believe that if an object is more expensive then it is more valuable. This is how advertisers can sell two cars, though exactly the same except for a different company name on each, for two diverse prices. America's consumers desire to fit in the crowd or become accepted drives them to have what everyone else have but better.
             The question of what motivates a consumer to buy challenges the seller and presses research specialists to investigate. Some research attempts to probe the unconscious impulses that drive buying decisions. Advertising agencies then utilize these findings to influence the consumer and to attempt to break down sales resistance. Many observers outside the advertising industry have fought against this type of indirect
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