d make it softer and much more like a natural breast. Dow also adopted a new and aggressive marketing strategy. Dow began to offer rebates, give price breaks for large sales, offer free samples to surgeons, and allowed distribution to surgeons by consignment. Dow's goal was to increase their market share to at least 50 or 60 percent as quickly as possible. This goal was obtainable at a cost that had not yet been realized by Dow.
             By the 1980's, the breast augmentation business had begun to flourish. Nearly 80 percent of breast implants done in the 80's were for cosmetic purposes only. Surgeons continued to advertise breast implants aggressively as breast en
             ...