Sun Microsystems S.W.O.T. Analysis
AOL's Strengths:
Management has a commitment to make the company grow
Strong technical reputation and credibility at top Computer Science Universities
Modular System that can be "built up" according to the needs of the customer
Located in Silicon Valley-easy access to engineers and resources
Innovative DIY culture
Highly focused and have a well developed concept and clear target
It is the King of all Internet service providers, not other organization even comes close to the number of members that are currently served by AOL
Mergers, acquisitions and strategic alliances will help AOL to grow
Very strong core competency as an Internet service provider, many years of experience
Diversified in both the hardware and software businesses
Personal finance management
The purchase of Netscape Communications so AOL could enter into a multi-layered strategic partnership to develop new Internet access devices
Up to date news source
Comprehensive source of healthcare information
Travelocity.com provides users with information on popular travel destinations around the globe
AOL users enjoy exclusive access to CBS Sports line, which contains up-to-the-minute scores, with highlights and reports
Popular Entertainment section features special online areas hosted by Oprah Winfrey and Rosie O'Donnell
AOL's Instant Messenger is user friendly and keeps you in touch with your contacts
AOL'S Weaknesses:
Online system still subject to busy signals during peak hours of usage
AOL may experience difficulty in luring users away from their local ISPS in favor of and AOL account
Large number of subscribers may be a hindrance with regard to negative publicity
Customer service is usually weaker when a number of customers increase significantly
Sales force is not loyal
Lack of experience, as a company, in marketing to large corporations
Very few commercial application...