Management has a commitment to make the company grow
            
 Strong technical reputation and credibility at top Computer Science Universities
            
 Modular System that can be "built up" according to the needs of the customer
            
 Located in Silicon Valley-easy access to engineers and resources
            
 Highly focused and have a well developed concept and clear target
            
 It is the King of all Internet service providers, not other organization even comes close to the number of members that are currently served by AOL
            
 Mergers, acquisitions and strategic alliances will help AOL to grow
            
 Very strong core competency as an Internet service provider, many years of experience
            
 Diversified in both the hardware and software businesses
            
 The purchase of Netscape Communications so AOL could enter into a multi-layered strategic partnership to develop new Internet access devices
            
 Comprehensive source of healthcare information
            
 Travelocity.com provides users with information on popular travel destinations around the globe
            
 AOL users enjoy exclusive access to CBS Sports line, which contains up-to-the-minute scores, with highlights and reports
            
 Popular Entertainment section features special online areas hosted by Oprah Winfrey and Rosie O'Donnell
            
 AOL's Instant Messenger is user friendly and keeps you in touch with your contacts
            
 Online system still subject to busy signals during peak hours of usage
            
 AOL may experience  difficulty in luring users away from their local ISPS in favor of and AOL account
            
 Large number of subscribers may be a hindrance with regard to negative publicity
            
 Customer service is usually weaker when a number of customers increase significantly
            
 Lack of experience, as a company, in marketing to large corporations
            
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