In the twenty- first century, a lot of changes have been made to make it easier to shop. An example of this is the e-shopping of cars. To show an example I will evaluate two companies that started this trend of major product shopping: Volvo and Saturn.
             Although these two companies have a big price difference (since Volvo is considered a luxury automobile and Saturn and economic family car), they both want to serve their clients in the best way possible.
             I first noticed this kind of shopping on television when a commercial of Saturn was on air, showing how simple it is to buy a car. I, on the other hand, found that although Saturn's e-shopping site was easy to find via the search engine and media Television, it lacked in customer support and information. Volvo's e-shopping site was incredibly hard to find and could only be accessed with a password that you had to obtain from a dealer. After accessing the site, I noticed that all the information I needed was at my fingertips. All the information regarding the colors available, information on the engine, the power, and even how to make an appointment with a dealer for a private test drive was readily available.
             The design of the Volvo site was absolutely terrific. It was full of information, a chat table for any questions you may have and a 3-D window that can actually be used to look at the interior of the car that you choose and this, in a 360-degree fashion. Saturn was completely different in comparison to Volvo. The site was very basic. It offered only a couple of pictures , some technical information of the car as well as a toll free number for those who would like to test-drive the car.
             Both these sites offered the visitor two purchase options. The car may be purchased directly at the dealer's place of business or the salesperson could come to you and complete the purchase agreement. Those who think that there is a saving to be had when they shop via the...