n and you have a patent that lasts twenty years. By the time the patents up you will have a newer better drug with its own patent. The pharmaceutical industry has a way around everything just to keep the product on the market and profits rolling in. Now a days the drug companies go straight to the patients, not the doctors, through ads on TV boasting how good their drug is. These ads combine "medical information for the lay public with images of a healthy and carefree lifestyle." (Kahn). The patient then goes to the doctor "ask for specific drugs and may refuse to accept generic substitutes." (Kahn), which is good that they are informed about the drug, but they don't know about any side effects that may occur.
             A company like Abbott Laboratories does this and will be doing this with their newest drug Uprima, which is an alternative to Viagra. The problem wit
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