The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser's aim is to make the product look as good as it can through an attractive image.
             The environment plays a very important role in advertising. In an advertisement, I found in a magazine I will describe to you the reason the environment is one of the most important roles in commercials. The ad I chose is situated with a man and a women, the man is kissing the women on the neck, now the ad is for make-up. The ad is saying if you wear this make-up you will have men kissing your body. The environment can give meaning to the advertisement and tell the story in some cases. Advertisements are not the same without gestures and symbols. Gestures can be a simple hand movement or how a person is sitting. All gestures have symbolic meanings. Gestures can be facial expressions, body language. Gestures and symbols communicate to the audience what the advertisement is about. It associates the product with meaning. Symbols are objects; these are there to make the product look better than anything else on the market, which will attract the public to buy.
             An advertisement I chose is of a well-known set of advertisements on television. Around 12 o'clock they start rolling onto our screens. Full of "call me's" and "1-800" number's exploding onto our screen. This is of course is aimed at guys who are horny and want to ring these number's and talk to girls. On the advertisement the girls are all beautiful, wearing bathing suits and hanging out in spas. Of course this is just an image trying to sell and endorse phone sex. Their gestures are important because they are referring to be living without a care in the world. The ways they lay in the spas or on the beds indicate they are relaxed and restful, this appeal to men...