emained home to world-class designers and artisans whose talents have been recognized for over a century, winning countless national and international awards. Several former Canadian prime ministers have bought or received articles created by Birks. So have Queen Elizabeth and Prince Philip, Prince Rainier of Monaco, Lady Margaret Thatcher and a host of celebrities. The prestigious Birks Blue Box, silver engagement ring presentation case and lion logo are known throughout the world. To ensure the company's traditions and long-term future, Birks joined Iniziative Regaluxe S.r.L. of Europe, led by Count Lorenzo Rossi di Montelera, in 1993. The firm also controls Cristalleries Royales de Champagne, manufacturers of the finest quality crystal. Birks will continue to build aggressively on its strong brand equity, Canadian heritage and undeniable expertise, as it further develops and markets its exclusive lines in bridal, fine jewellery, watches, silver flatware and gifts.
             Highest quality, superior value and impeccable customer service remain the standards for all business activities at Birks.
             To offer all our customers products of the highest quality, value and design. To render superior service to external and internal customers at all times. To develop and encourage excellence in employees, our greatest assets, to enable each of them to reach their maximum potential. To provide employees an opportunity to prosper and to allow them to achieve their well-being and fulfillment. To recognize and reward employees for their contributions which enhance the success of Birks. To treat everyone with consideration and respect equally and without discrimination. To share with others the rewards of growth and success. To fully meet the obligations of corporate citizenship by contributing to the well-being of the community and the environment in which we function. To maintain and cherish the friendly spirit of Birks.
             Employment at Birks ...