Both of the given texts, text A and B, is about trees. Yet, the texts are very differen in the way they are presented. Text A is an advertisement, while text B is written as a short story.
             In text A, the writer has chosen to introduce his rather informative advertisement with a comentary to a picture. The picture is a part of the text and displays a lonely chair surrounded by big, old trees. The commentary is about how valuable a family reunion is, and makes the reader assosiate his own experiences with the picture. This creates a personal bonding between the audience and the text. Further on, the writer talks about the organisation, WWF, and what they have achieved. He also presents what they are doing to expand their campaign and what the audience can do to paricipate. In the end, the writer frames the story in by saying "After all, we‘ve got millions of babies to look after now". This phrase points back at the introduction.
             In text A, the author plays with the readers conscience. First, by humanising the trees and make it look like if we split up families and made them unhappy. Secondly, by saying that if you are to buy some new furniture, by furniture with the FSC mark on it, "so you can buy it with clear conscience". Last he asks for the audience` involvement and participation by writing "After all, we‘ve got millions of babies to look after now".
             Text B is different in many ways. This text is written as a short story. It is not that informational and it seems less formal. In the beginning, the writer describes the irrepressible birch and how people seem to take its existence for granted. Further on, in lines 5-8, he explaines why the bitch is so common in Scotland. In line 9, the author involves himself in the text "I stumbled on one in a clearing at Rothiemurchus (...)" and talks about an old birch he once saw, surrounded by piles. Earlier, he has expla
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