of key aspects will often vanish just as quickly. Print ads to not have the advantage of voice or animation, but they do have a greater mental/perceptive longevity (emphasis FInkel, 1994). Although many of us will flip past an ad rather quickly, the option still remains to review it in greater detail. A print ad is more the equivalent of a beautiful museum-held work of art whereas a television ad is the movie version of a good play.
             Consider the example of a recent advertisement for Microsoft
             ...