d to adjust his view or norm to a similar one. Therefore, the individual tends to do what the majority does because of social influence.
From the passage Opinions and social pressure Scientific American, subjects compared the lengths of lines in two cards and chose the one line that they thought it is the same length on two cards. The individual faced three situations: (1) facing an opposing majority, (2) being supported by a partner who had the same answer as the subject and 3) the partner joined the majority after several trials.
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