Henry Ford's invention of the production line to Ray Kroc's McDonalds restaurants, these things have changed the way everything is done. It has changed our lifestyles, our actions, and our interactions with others. Like I said before, everything is based on possessions and capital. The evolution of our social institutions has moved in this direction as well, supporting the idea that one is considered the top dog if one has the latest, most profitable, cutting-edge strategy or piece of equipment, which also earns that person or company large amounts of respect from our society. In his book The McDonaldization of Society, George Ritzer discusses a similar concept. McDonaldization. McDonaldization is defined as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world." He argues that these dominating principles, which are essentially represented by the words "bigger, better, faster, more", have come to control many of our contemporary social institutions, and, as a consequence, have had many negative effects on our society, the most notable of which is dehumanization. As Ritzer quotes a British observer, "This is strange, considering [McDonald's is] the product of a culture which honors individualism above all." This has also created a group of people who are always looking for the best deal on everything from 0% down on a new
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