The mass media, which includes films, television, videos, newspapers, and comics is a vital part of creating and reinforcing gender stereotypes.
             This is done in anumber of ways. Children's comics,for example, often present women as being pretty, helpless, and dependant on men. They are also usually shown in stereotypical roles, such as nurses and mothers. A similar pattern is also shown in children's television. Fairytales often either portray women as being either evil or fairly stupid. The hero is almost exclusively male.
             In magazines, there are often very different stories aimed at men and women. Romantic fiction, for example, is almost always aimed at women 'Women's Interests' sections in newsagents include magazines on cooking, health and slimming, childcare, fashion, and weddings. This proves that the media encourages women to follows particular role. It is not very often that you will finda men's interest section, although, men more often seem to read magazines classified as 'General Interest' such as magazines about computers, DIY, and transport. 'Top Shelf' pornography magazines are usually aimed at men.
             When women appear in the mass media, it is usually in one of two main roles;
             1. As a sex-object - a slim, sexually attractive, scantily clad model.This type of figure is often used in advertising to sell everything from cars to beauty products.
             2. As the caring, devoted housewife or mother, in a stable, happy home, constantly concerned about the whiteness of their clothes and the cleanliness of their home.
             Whwn men appear in the media, it is orten in a whole range of different roles, with no relation to their gender. The masculine, stereotype of the physically strong, handsome, brave male still often appears in the media. These very contrasting roles are most evident in advertising, even when children are concerned. Advertisements often show mothers and you
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