d, eBay has established brand name recognition. Most Internet savvy individuals have heard of eBay. In fact, during the 2001 Christmas season, eBay was the number one online holiday shopping destination with 5 million unique daily visitors, according to Jupiter Media Metrix. Third, eBay's business model of generating its revenue by collecting listing fees and commissions from product sales has been sound. As of December 31, 2001, eBay had 126.5 million listings, while users transacted over $2.7 billion of gross sales in the fourth quarter of 2001 alone. Finally, eBay's low overhead and infrastructure has given them a tremendous edge on generating pr
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