In today's society, it seems as though being thin is the only way to be. Stars keep giving society the impression that it is cool to get thinner and thinner. When Britney Spears' first album came out, her image was that of the girl next door. Although Spears was thin then, she didn't flaunt it. As Spears became older, she became thinner and thinner. Today Spears is one of the biggest pop-stars in today's society, and she has Justin Timberlake as her boyfriend, thus making her one of society's leading sex symbols.
             Spears has made several different commercials and advertisements for many different companies, but the one that has gotten the most attention is Pepsi-Cola. The Pepsi-Cola Company has put Spears in many extravagant commercials. The commercials have men drooling over Spears. In one particular commercial, a man almost set a restaurant on fire because he was too caught up in watching her on television. These commercials originally were about three to five minutes long, but the Company edited them down to between thirty seconds to a minute for regular television commercials, and they took key photographs to be placed in magazines and billboards for advertisements. In the essay Hunger as an Ideology, the author talks about how advertisements make us want to feel, look, and act a certain way. This theory is proven by Britney Spears in her Pepsi-Cola commercials.
             The first conception that the Pepsi-Cola Company wants the consumer to make is that by drinking Pepsi-Cola products it will make a person feel a certain way. When seeing the various commercials and advertisements, the Pepsi-Cola Company wants the consumer to feel sassy. In Pepsi-Cola commercials Spears has that sassy look of she can get anything she wants when she has a Pepsi in her hand. In Hunger as an Ideology, the author states that "...draw up a map...a map which then frays and disintegrates..." (p. 104) The enginee...