tition program would be a good way to build name recognition around the world for Nissan Motors and their line of Datsun automobiles.
             In 1960 they made him the Datsun Marketing Manager for North America. Not wanting to bet the NISSAN name on a very risky venture, they decided to use the name DATSUN on all cars and trucks sold in North America. Honestly, who in North America shortly after WWII would want to buy a car from Japan?
             Mr. Katayama was glad to return to the U.S. as DATSUN Marketing Manager for North America. Having briefly attended college here, he knew what the American Customers wanted or expected in their cars. Mr. Katayama was also aware of the unique requirements placed on automobiles by the expansive landscape of North American and the high speed Federal Highway System that crossed it (webpage 1).
             For Datsun the early 60's brought with them the first true sports cars. Introduced at the Tokyo Motor Show, Nissan released its first version of a modern two passenger, open roadster, the Datsun Fairlady 1500 in 1961. To put it bluntly, this car got over about as well as a Pregnant Pole-Vaulter at the Olympics. This was the first
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