ends at school. Boys, however, do not need so much reassurance and so the magazine does not pretend to do this. The first thing that strikes you on Shoot is the word Liverpool. This shows that boys are more interested in football and the world of sport than being cool themselves.
             The second difference between the covers is that J17 says "It's a girl thing!" and Shoot has no indication that it is a magazine for boys, although according to gender stereotyping, boys love football and girls hate it. This may or may not actually be true. The reason for this is because girls appear to be far happier in groups and so if they know that they are reading a "girl thing" even on their own,. they will feel more secure as they are not in a minority. Boys, although they do like to be in groups as well, football an reading about it is more of a solitary thing. This is a code that the media draws on, to find words and material that will attract a particular gender. There are many signifiers in these two differences, showing the differences
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