Marketing Plan (Nextel)

y from there current cellular service to Nextel service. We are very confident that our service will win many companies and consumers. No other company offers a 2-way radio that eliminates charges between two cellular phones. Nextel will give a company unlimited 2-way radio minutes and a certain amount of cellular minutes for the same if not better price than the competitor. This will allow a company of ninety employees, for instance, to reach each other with unlimited 2-way radio statewide, for one monthly fee. This saves the employer reimbursement for all cellular minute usage between all company phones because with Nextel it is unlimited.
             After the product is marketed properly throughout corporations nationwide we will target the consumer. We will purchase a chain of retail locations located nationwide numbering around 300. At these locations consumers will be able to test Nextel services, activate service, pay bills, purchase additional Nextel accessories and have any other questions answered. Our prices on cellular phones will be very competitive with other cellular companies. Our rate plans however will be slightly higher due to the high cost of owning our own towers and cost of our retail chains. Another way of expanding our product will be paying smaller cellular agents a commission to sell our product. Therefore our company will be expanding through the sales of our agents and it will not cost us anything but the commission price that we pay them. These agents will be purchasing all Nextel phones through us they will order as many as needed and their main goal is to market our product.
             We have developed six phones that are currently available to the public. These phones all include the technology of the 2-way radio service. They range from a variety of sizes, colors, and functions. We offer two very durable phones for our 'outdoor' workers. These phones are waterproof, and are covered with a plastic molding arou...

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