e CEO
             he implemented a flatter structure with fewer layers and changing the culture
             involving everyone in the organization and returning to the basic concepts of
             reducing costs, identifying corporate assets to sell in order to reduce the
             3.7 billion dollar debt and going to customer-oriented tire manufacturing
             operation. -Gualt being very "involved" came in and turned the company
             around in about four years after coming to Goodyear in 1991. -Gault divested
             assets not related to the tire business to reduce costs also removing light
             bulbs from his office and selling the corporate aircraft, Goodyear's New York
             apartment and laying off thousands of "associates" shows his commitment to
             reducing the cost and debt, which is another strength we found at Goodyear. ·
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