o use the product, the switching costs were quite high. The bargaining power of buyers was medium to high.
             The CPFR software market was quite attractive for the moment since the internal rivalries, threats of substitutes and threats of new entrants were quite low. Only the buyers had powers over sellers. But we also noticed that this industry would subject to significant changes or developments in a couple of years. The competition would intensify then. Maintaining competitive advantages and expending the market base would be critical to Syncra.
             Syncra Systems, founded in February 1998, began offering services and products based on CPFR as defined by VICS. The CPFR standard focused on front-end business agreements, common goals/metrics, cross-industry business processes, and technical standards/specifi
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