. Retail outlets receive the low to mid range models such as the all-in-one which packages printing, copying, scanning and faxing into one unit for the space conscience and small business.
             They also may carry the next level LaserJet that only has the print feature with higher quality definition than the all-in-one. Specialized distributors deal with domestic and international wholesalers as well as medium size businesses that may not be able to order directly from HP at a discounted price. They handle all the various LaserJet models for different consumers, being small businesses or smaller specialize retail location.
             Corporate level purchases are those that a bank or a large corporation would make for a hundred or more at a negotiated price with HP corporate sales. These orders would be fulfilled directly from the manufacturer in order to meet special needs of some enterprise and global customers. The various distribution channels satisfy the needs to get different products to different consumers.
             HP is the undisputed market leader in most market segments and does so by increased emphasis on lowering the (total cost of ownership) TCO by providing: services, multifunction devices giving more flexibility and support for convergence. HP continues to lower its costs by out sourcing its printer management using HP's "print advantage" program, whereby organizations pay per page printed which costs significantly less than the traditional approach, usually about half as much. This benefit in TCO and by services provided by HP kept HP growing in the number of units shipped for 2001. In 2001, HP's printer line [HP 4000] sold approximately 3 million units which indicated its' market share and continued performance [Appendix A].
             The second big player on LaserJet printers market is Epson. Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of point of sale ...