Although alcohol sometimes causes rapid poisoning, frequently leads to long-term addiction, and alwqays treatens self-control. our society encourages drinking. Many parents, by their example, give children the impression that alcohol is an essential ingredient of social gatherings. peer pressure turns bachelor parties, fraternity initiations into compettions in "getting trashed." In films and rock videos, in night-clubs and bars. By the age of twenty-one, the average American has seen drinking on Tv about 75,000 times. Alcohol ads appear with pounding frequency in magazines, on billboards, in college newspaper contributing to a harmful myth about drinking.
             Part of the myth is that liquor signals professional success. Contrary to what the liquor company would have us believe, drinking is more closely related to lack of success than achievement. Among students, the heaviest drinkers have the lowest grades. In the workforece, alcoholics are frequently sate or agsent, tend to perform poorly, and often get fired. Although alcohol abuse occurs in all economic classes, it remain most severe among the poor.
             Another part of the alcohol myht is that drinking makes you more attractive to the opposite sex. Beer doesn't make anyone sexier. Like all alcohol, it lowers the levels of make hormones in men and of female hormones in women, even when taken in small amounts. In substatial amounts, alcohol can cause infertility in women and impotence in men.
             The alcohol myth also creates the illusion that beer and athetics are a perfect combination. One billboard features three high-action images:a baseball player running at top speed, a surfer riding a wave, and a basketball player leaping to make a dunk shot. A particular light beer, the billboard promises"won't slow you downn."
             "Slow you down" is exactly what alcohol does. drinking plays a role in over six million injuries each year, not counting automobile accidents. Even in smal
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