Marketing

             1. Mobil's plastics business was worth more to Tenneco because it more closely fit their corporate strategy of product development and market expansion. Tenneco is very focused on global expansion and Mobil's plastics division provided them with products that lend themselves well to international trade. Tenneco's additions to their product lines in various markets prove that they are truly committed to international expansion and Mobil's plastics industry is an integral part of their operations to this end.
             2. One element within the business environment that is affecting Tenneco is the area of local and regulatory actions. Tenneco was moving away from the regulated areas of the natural gas industry because these regulations were making it difficult for the business to operate as efficiently as it could. Another important environmental force is the factor of economic growth. Tenneco is attempting to expand into vibrant economies such as Brazil and Chile in an attempt to capture a large market share in the natural gas markets developing there. This movement away from the North American market also helps relieve some of the strain of competition that exists in the older, more developed markets.
             3. The primary types of corporate strategy being employed by Tenneco in their newer ventures are market expansion and diversification. This is most clearly seen in the efforts of Tenneco in South America where they are capturing the increase in demand for natural gas in countries such as Chile and Brazil.
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Marketing. (1969, December 31). In MegaEssays.com. Retrieved 07:52, May 20, 2024, from https://www.megaessays.com/viewpaper/81357.html