Men are no longer limited to getting the good-looking girl by drinking alcohol, now they can get two girls at the same time. Crown Royal has, through their current print ad campaign, declared that a man sharing drinks made of Crown Royal with two women is the end of the perfect day. Alcohol advertising has instilled the idea that their product will allow a man to get the good looking girl. This new strategy of getting two girls, playing on the popular male fantasy of having multiple sex partners, takes the idea of ' drink this and you get the girl' a step further.
             The advertisement, found in popular men's magazine MAXIM, has no human models only three glasses. Each glass is different in size, shape, and content. Two glasses have lipstick smears on the rim. The three glasses are resting on what appears to be white waves of an unidentifiable, smooth, silky substance, perhaps an artistic representation of bliss. The print at the bottom of the page identifies the type of drinks in the glasses, "Crown Manhattan, Crown on the rocks, Crown and ginger." and then adds "The perfect mix". Also included in the bottom print are the messages "Enjoy our quality responsibly" and "Visit crownroyal.com" along with a two inch by one and a half inch picture of the product itself. Found three quarters up the page, slightly off center, and just above the three glasses, is the statement "The end of the perfect day" in bold, fairly small black letters contrasting the white background.
             The thing that drew my attention was the subtleness of the message. The key to the ad is the smudges of lipstick on the rim of the two glasses. Without the lipstick the only message this advertisement would declare is the many different varieties of drinks the product can be used in. The lipstick also helps the consumer to more easily identify the notion or i
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